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About Us

The core team behind the scenes of your success.

Who We Are

We are a small and mighty team combining our background and expertise in research, strategy, training, and digital for businesses and brands across service industries with a special focus on tourism, education and China. We’re at the pulse of everything tourism, education, digital and China. Our key partners are based in Asia, Europe and North America.

How We Work

We work with brilliant organizations and brands from across the globe, yet we don’t have a single person working on sales – all our business is through word of mouth and the recommendations and referrals of happy clients. While we list some of our common services on this site, we typically develop custom strategies and solutions based on specific individual requests – to do your and our uniqueness justice.

Key Partners

Core Team

Stefan Reindl

Co-Founder

Stefan (from Austria) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and his expertise spans the fields of tourism, education and training, service design, and digital media. Stefan manages and oversees key accounts, and he also teaches and researches at academic institutions in Asia and Europe.

Stefan Reindl

Co-Founder

Stefan (from Austria) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and his expertise spans the fields of tourism, education and training, service design, and digital media. Stefan manages and oversees key accounts, and he also teaches and researches at academic institutions in Asia and Europe.

David Lee

Co-Founder

David, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int’l Red Cross and UNESCO) as well as in the fields of training and education. David heads social media planning and management and oversees services like market research and analysis. David has in-depth insight into the Chinese shopping and luxury market, paired with creativity, business acumen and a passion for social media. David is also a professional photographer and voice actor and helps make our clients and their products and services shine.

David Lee

Co-Founder
David, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int’l Red Cross and UNESCO) as well as in the fields of training and education. David heads social media planning and management and oversees services like market research and analysis. David has in-depth insight into the Chinese shopping and luxury market, paired with creativity, business acumen and a passion for social media. David is also a professional photographer and voice actor and helps make our clients and their products and services shine.

Peng Peng

Finances & Partnerships
Peng Peng comes from a background of international education and is in charge of media partnerships and finances. She is also one of our lead market analysts, where she helps brands find out and understand what Chinese travelers already know and think about them. A passionate traveler herself, Peng Peng helps brands to appeal to Chinese travelers through creative development of marketing programs and campaigns.

Peng Peng

Finances & Partnerships
Peng Peng comes from a background of international education and is in charge of media partnerships and finances. She is also one of our lead market analysts, where she helps brands find out and understand what Chinese travelers already know and think about them. A passionate traveler herself, Peng Peng helps brands to appeal to Chinese travelers through creative development of marketing programs and campaigns.

Sha Fei

Localization
Sha Fei combines backgrounds in linguistics and arts and oversees our various language services including localization, and proofing of contents. She makes sure our clients’ Chinese language contents are accurate and engaging. Beyond vocab and grammar, she also helps brands in communication with Chinese travelers in the right tone to best communicate our their brands’ feel and emotion.

Sha Fei

Localization
Sha Fei combines backgrounds in linguistics and arts and oversees our various language services including localization, and proofing of contents. She makes sure our clients’ Chinese language contents are accurate and engaging. Beyond vocab and grammar, she also helps brands in communication with Chinese travelers in the right tone to best communicate our their brands’ feel and emotion.

Get in Touch

Get in Touch